The Full Plate Method · based on the book “Eat What You Love, Lose What You Don’t”
The 3-step system for building any plate — pizza, pasta, and dessert included — and losing 0.5 to 1.5 pounds a week, sustainably. No food scale. No banned foods. No more “starting over” every Monday.
Drop fat without giving up the food you love.
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About me
The person behind the method
I’m not a dietitian, and I don’t have a framed degree on the wall. What I have is five years standing in a kitchen, cooking the same recipe over and over until it hit two targets at once: making me actually want to eat it, and genuinely helping me drop fat.
I tried every diet you can imagine — low-carb, intermittent fasting, counting every calorie — and they all ended the same way: standing in front of an open fridge on a Tuesday night, feeling like a failure. That’s when it clicked. The problem was never my willpower. The problem was the plan.
So I stopped hunting for the perfect diet and started designing plates that could actually hold up over time: enough protein, enough volume, and real room — every single week — for the food I love. Pizza on Fridays included.
Every one of the 50 recipes in this method went through my kitchen, then my friends’ kitchens, until it hit the exact point between “this feels like cheating” and “this actually works.” I’m not promising a magazine transformation photo. I’m promising real numbers on every recipe, and a way of eating you won’t want to quit.
Jordan Hale
Author
Wanna know more?
About book
This isn’t another diet book telling you what to give up. Eat What You Love, Lose What You Don’t is built around one idea: you can lose the weight without losing pizza night.
Inside, you’ll find the Plate Formula — protein first, volume second, the food you actually love third — plus the 80/20 rule and a simple hand-portion method that replaces every scale, app, and calorie count you’ve ever tried and quit. No banned foods. No 6am workouts. Just 50 real recipes and a system your life can actually hold onto after the motivation runs out.
If you’ve lost the weight before and gained it back the moment you stopped counting, this is the book that finally explains why — and what to do differently this time.
Take advantage of the discount for the first 200 sales
Get “Eat What You Love, Lose What You Don't” at a Discount
Secure checkout · Delivered instantly as a PDF
Read on any device
It´s not for everyone. It´s for exactly this…
This method is for you if...
You've tried keto, intermittent fasting, counting every calorie… lost some weight and gained it all back, with interest.
"Eating well" feels like eating sad — boiled chicken, a plain salad, zero satisfied cravings.
You build the perfect plan on Sunday and break it by Thursday. That's when the guilt kicks in.
You "make up for" enjoying food by eating less the next day, like pleasure has a price tag.
You dread eating out, birthday parties, or travel — because that's where the plan always falls apart.
You don't trust your willpower anymore. You used it all up on the last ten diets you started.
You scroll "fit" recipes online you'll never actually cook — sad, expensive, or full of ingredients you can't find.
You're afraid this is one more plan you'll quit in two weeks, just like all the others.
If you checked more than two, the problem was never you.
The problem was the plan.
Everything included — nothing you’ll never use.
Here's what you'll actually get
Lose fat at a steady pace, without weighing or counting every gram.
Eat pizza, pasta, and dessert every week — on purpose, guilt-free.
Build any plate in 3 steps, in seconds, without overthinking it.
Eat out or travel without your whole week "falling apart."
Lighten your own family recipes without losing the flavor.
Stop "starting over" every Monday — because you'll never need to again.
Results are estimates shared by real customers and are not guaranteed.
Individual results vary based on starting point, consistency, and other factors.
Take advantage of the discount for the first 200 sales
Get “Eat What You Love, Lose What You Don't” at a Discount
Secure checkout · Delivered instantly as a PDF · Read on any device
Got Questions?
Frequently Asked Questions
Everything people ask before buying Eat What You Love, Lose What You Don’t.
Is this keto or low-carb?
No, by design. Bread, pasta, rice, potatoes, and sugar all appear in this book on purpose — the method controls portion and order, not food categories.
Do I have to count calories or weigh my food?
No. The method is visual: a palm of protein, a plate filled with vegetables, a cupped hand of the carb you love, 80/20. Every recipe still lists calories and protein if you want to track.
How fast will I see results?
A realistic, sustainable pace is 0.5–1.5 lb per week. Most people feel noticeably less hungry within the first two weeks — the scale usually follows after that.
I'm vegetarian, dairy-free, or don't eat pork. Can I still use this?
Yes. Every recipe swaps cleanly — tofu, tempeh, edamame, beans, or lentils for the protein, and a plant-based yogurt or cheese wherever dairy is called for.
Can I drink alcohol?
Yes — alcohol is treated as part of your 20%, not something off-limits. The book includes a full section on choosing lower-calorie pours and pacing yourself.
I'm on a GLP-1 medication (Ozempic, Wegovy, Zepbound). Can I use this book?
Yes. A protein-forward, high-volume way of eating pairs well with these medications, and it directly addresses the two most common pitfalls: not getting enough protein and skipping meals.
My family won't eat “diet food.” Will this work for them too?
Most of these recipes are just normal food — a burger, tacos, pizza night. Cook the components and let everyone build their own plate.
I don't really like cooking. Is this still for me?
Yes. Lean on the 15–20 minute recipes and the “minimal cook” prep template — rotisserie chicken, bagged slaw, two sauces — and use the restaurant chapter for the rest.
How long do I follow this for?
It isn’t a phase with an end date — it’s designed to be sustainable for years. When you reach your goal, “maintenance” is the same method with slightly larger portions.
Isn't “eat what you love” just permission to eat junk?
No. Protein and volume still come first at every meal, and the 20% is bounded and planned — roughly one meal in five, chosen on purpose, not a free-for-all.
Still on the fence?
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Lose What You Don't
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7-day guarantee — the risk is ours
Try the method for a full 30 days. Build your plate, cook the recipes, follow the 80/20 rule. If it’s not for you, email us and we’ll refund 100% of what you paid. No questions, no fine print.
Eat What You Love, Lose What You Don't
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This content is for educational purposes only and is not medical advice. Consult your doctor before starting any new eating plan, especially if you have a medical condition or take prescription medication.